With the pandemic behind us, but recession blooming, I see more and more people (consumers) wanting to find meaning and truly connect with brands and their images. Moments are celebrated, and social media style ‘user generated imagery’ has become so popular brands are now looking for ways to make their images look more accidental and taken in the moment.
Real people in real homes.
Shot for John Lewis baking range.
1. Return to authenticity. Making homeware and food photography look real and shot in real people's homes is on the up. Cheaper options to shoot in real homes are coming to the market insuch as Scouty.
2. Creating more variety and options on a shoot. It will become more important to capture video, social media photography and e-commerce imagery on the same shoot.
Small brand photography
Shot at a real home on a small budget.
3. Keeping it minimal. Maximalist and busy approach talks of consumerism and keeping things simple appears a more holistic approach.
4. The flat lay or overhead has been dominating food photography for a long time. My prediction is that more natural viewing angles will take more space in magazines and brand imagery this year. People and hands will keep on appearing.
5. This is my wild card: vintage styles from the 80s and 90s might be on their way back. Shooting with an 80’s style vaseline glow in the lens and lighting from above might just be feeling new now.